DISASTER RECOVERY

After my first experience responding to a natural disaster, I spoke with affected homeowners to share resources and expedite their recovery. One evening, I received a voicemail from a distressed homeowner unable to find information on how to apply for our recovery assistance programs. “Where do I go to get help? There's nowhere on the website to get help!”

The following morning, I contacted the executive directors of our disaster recovery operations and audited the client intake and approval process. Since its founding in 2006, SBP had only surveyed potential clients in person or over the phone. This approach led to an inequitable distribution of recovery opportunities and significant data management issues due to inaccurate data collection.

To address this, I created a landing page in CraftCMS and leveraged Salesforce and Pardot to qualify prospective clients for multiple disaster recovery programs through a single application. These efforts resulted in improved lead conversion rates, increased program enrollment, more accurate data, and full transparency in the client intake process.