Embedded Files
SBP DISASTER RECOVERY COMMUNICATIONS
Role: Head of Communications | 2022 & 2023
Led communications for SBP, a $55M disaster relief organization, overseeing five programs and six disaster recovery sites. Developed and executed a comprehensive strategy across digital, print, and in-person channels, ensuring consistency, engagement, and alignment with senior leadership and local teams.
Impact:
762% increase in video views through targeted multimedia campaigns
58% growth in social media audiences across six states
40% increase in website traffic
Continued collaboration through Kalagian Productions captured multimedia stories in disaster-impacted communities, amplifying residents’ voices and SBP’s mission.
PEACE FOR ARMENIA – HUMAN RIGHTS DOCUMENTARY
Role: Director, Producer & Cinematographer
Length: 90 Minutes
“Peace for Armenia” weaves together the stories of Christian Armenians living in the United States, Armenia, and Artsakh in the three nerve-racking months leading to the end of the 35-year-long conflict in Nagorno-Karabakh. Beginning in the U.S., the film examines the context in which Armenian-Americans have maintained their cultural identity following the Ottoman Empire's genocide of their people. Unfortunately, history appears to be repeating, as Azerbaijan, blockades 120,000 Armenians in Nagorno-Karabakh from receiving supplies essential to their survival. In the backdrop of a brewing war, the story is transported to Armenia through the main character, a second-generation Armenian-American who visits his homeland for the first time to connect with his roots and learn about the modern challenges faced by the nation.
PASSY MUIR – BRAND & MEDICAL COMMUNICATIONS
Role: Marketing & Media Coordinator | Key contributor to content strategy, multimedia, and campaign execution
Directed multi-channel storytelling and content strategy for a medical device company, leading initiatives across video, photography, newsletters, design, social media, and web. Oversaw a team for website redesign and managed campaigns connecting clinicians and patients.
Key Outcomes:
Produced patient-centered video and photo stories, newsletters, and instructional content, amplifying educational impact.
Led web redesign addressing SEO, accessibility, UX, and security, improving online presence and usability.
Developed and executed social and paid campaigns, increasing audience engagement, event attendance, and content reach.
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