Leading integrated campaigns, content production, and audience engagement for a $55M nonprofit.
Role: National Communications Manager | Director & Producer (Multimedia)
Date: 2022 & 2023
Key Metrics:
+762% video views
+58% social audience growth
+40% web traffic increase
Developed storytelling packages connecting donors and disaster survivors
Authored SBP’s official storytelling SOP to maintain brand consistency
Produced newsletters, blog posts, and campaign copy for national visibility and fundraising
Supported cross-functional collaboration to align messaging across six states
DISASTER SURVIVOR STORY(2023)
Upcycling Volcanic Ash for
Carbon-Friendly Affordable Housing
DISASTER SURVIVOR STORY (2022)
Farmers Insurance Announces New
$4.5 Million Investment in SBP
Led redesign of SBP’s web presence to improve UX, SEO, accessibility, and security
Built and optimized the “Get Help” lead funnel, capturing disaster survivor inquiries and connecting them with assistance
Developed forms, workflows, and content that converted web traffic into actionable support
Produced documentary-style video stories of disaster-impacted communities
Captured multimedia content for national campaigns, donor outreach, and social media
Oversaw editing, sound design, and motion graphics
I capture photography that brings disaster recovery stories to life, documenting the impact of disasters on American communities and connecting audiences with the people SBP serves. My work combines technical precision, composition, and narrative focus to create compelling visuals that drive engagement, support campaigns, and amplify the organization’s mission.